David Cox invented FLIPP Explainers*
while at Procter & Gamble in the late 1950s. The method has not
changed since then. Experience has shown the method to be helpful in picturing complex relationships
by using patterns for
reasoning. This clarity makes it very easy for people to
reason through explanations that contain many IF and OR conditions.
Mr. Cox grew up in Williamsville NY and graduated from Oberlin College
(Ohio), 1952, in Economics. He began work with Procter & Gamble
Cincinnati in industrial engineering where he led manufacturing
teams to deliberately discover and bring about important changes. He
also administered personnel policy and designed production methods
Later, as part of the corporate Information Systems organization,
Mr. Cox was a facilitator of 300 change teams in research, product development,
engineering, manufacturing, and marketing. This involved using many different
highly supportive, non-competitive game-like team plays. These could
be taught on the spot while being woven together to form tailored
versions of creative problem solving patterns (processes). This
meant that even groups of strangers could immediately team up to
multiply their focus, their imagination, their judgment, and their
action commitments to make good changes start happening. As a
separate effort, people in P&G’s Information Systems organization
made many applications of FLIPP Explainers to facilitate their clients’
use of complex business systems that changed constantly.
Mr. Cox’s research identifies FLIPP Explainers as a common denominator
for explanation in all fields of knowledge – education, science,
medicine, communication, logic, mathematics, philosophy, and
It allows people to see all the navigational scenarios in any
system as complete, individual, stepwise, top-down, contiguous
pathway patterns. This replaces conventional written instructions, symbols,
formula-forms, and (usually) all connecting ‘wires’ like those found
in flow charts, tree structures, logic gates, and circuit diagrams.
Mr. Cox retired from P&G in 1988. His interest now as a volunteer is to help the 140 mayors in the Cincinnati tristate region to apply the team plays and strategies used by P&G change teams.
HELP US SEE how to make this clearer
to more people.
*FLIPP Explainers is the name of the new method. FLIPP is
the acronym for
Format for Logical Information Planning and Presentation.